AceEngine’s doors are
currently closed. Each of us has chosen to pursue his own individual passions. If you care to indulge me I would like
to take a few minutes to share AceEngine’s story with you.
I must begin with appreciating our clients. Thank
each of you for giving us the opportunity to help in the success of your organization. We loved working with you and
solving your online marketing puzzles.
From January 1999 through December 2009 our client base grew due to
existing client recommendations. By 2007 we had the privilege of working for over 250 organizations. Some clients were
entrepreneurial, others philanthropic, and many were industry leaders.
AceEngine was founded and run by
Jonathan Shanin. Jonathan sees the world uniquely. AceEngine was a reflection of Jonathan's special worldview. Together
we identified and solved problems that befuddled others.
We held steadfast to the principal that sustainable
forward progress is only possible through the scientific method. Our expertise arose from the ability to see the big
picture of each project. Collectively we worked on hundreds of websites. Our technical experience ranges from coding
secure web applications for multinational corporations to analyzing what phrases people search for in a specific
product. Based on these experiences we architected methodical roadmaps for organizations to minimize the roadblocks
that are associated with generating revenue through the Internet.
This systematic game plan, based on the
specific requirements of an organization, was the foundation of consistently successful online marketing projects. We
understand the usability and the technical functionality required in selling products or services online. With this
understanding we provided quantifiable value to sales, marketing, and IT departments.
Philanthropy
We had
always placed a high value on philanthropy. We invested our time and our dollars into charities. 10% of the gross
revenue of AceEngine was donated to charities each year. Our resources were focused on abolishing slavery. We funded a
wide array of national and international organizations. Over eleven years we donated hundreds of thousands of dollars.
Despite all of these investments we never experienced a situation where our dollars resulted in the end of even the
most localized slave trade. I expect this is one catalyst to Jonathan’s upcoming realizations and decisions.
Reinvention
In 2008 we polled the Executive Directors of over 600 little or unknown charities. The crux of the poll
was a question that offered the organization one magic wish. Nearly all of the directors requested marketing. Why?
Their belief was that a larger audience would result in increased funding and participation. If a global audience were
aware of their charity and cause, prosperity would follow. These answers had a profound impact on Jonathan. Shortly
after this revelation Jonathan created the framework for a new charity, AidJoy.
Final Chapter
Jonathan wanted to focus his time on building a charity that would
assist little known charities overcome life-and-death problems. We wanted to continue driving AceEngine forward and buy
out Jonathan’s shares of the company. However, our team needed Jonathan to continue flourishing, therefore continuing
AceEngine was simply not viable.
This story concludes as it began, by taking care of our clients. The last
several months of our time together were spent finding highly qualified individuals and teams to further our clients’
needs. Each of our clients are now in new capable hands.
Now we will continue moving ahead, treating our
friends, colleagues, and loves with respect, and celebrating each opportunity to identify and solve the challenges that
lay ahead.
All our very best,
Jonathan, Arne, Alex, German, Sara, and Shawn
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