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Optimizing Website Content
The two macro components of a website that Google is concerned with are content and links. Since Google currently drives 49.2% of all search engine traffic this is a major focus of AceEngine's efforts.
In this example the page (containing the picture of the brain) is a page that Google is attempting to index. Part of Google's determination of this page's rank will be based upon some of the following items:
- The number of keywords on the page
- The number of keywords on bold
- The number of keywords in italics
- The total number of words on the page
- The title of the page
- The <ALT> tags on the page
- Complimentary phrases on the page
(see note 1 at bottom of page)
- Usage of <H1>, <H2>, <H3>
- HTML errors
- Code vs. Content
These are just of a few of the bullet items Google investigates in the content of a website page.
Note 1: Complimentary phrases help Google to determine exactly what a page is about (Google uses similar tools to determine the overall theme of a website). In this page you will not only find the word brain, you will find phrases such as hemispheres and thalamus. These phrases are in a similar genre to the keyword "brain". Complimentary phrases help Google to further understand specifically what a page is about.
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